Case Study: Rosedale Gardens Suite Hotel
Case Study: Conversion Sales Program
Case Study: Genesis Club and Residence Tower
Case Study: Cosmo Plaza

Success Case Study - Genesis Club and Residence Tower

The Challenge: After purchasing a prime development site in the heart of downtown Vancouver, the developer faced critical questions:

1. Who is the target market for development?
2. How should the building be designed? What types of residential units? Floor plans? Unit sizes? The quality of finish? Number of bedrooms? Types of amenities?
3. What should the pricing be?
4. What about development costs?
5. What should the build-out and sell-out period be?
6. How can the project be best marketed to the target market?
7. How can a sales campaign be carried out in the most cost-effective manner?

With a major investment at stake, the need for sound advice and recommendations from totally experienced real estate professionals was a key factor.

The Solution: EWA provided the developer with a detailed condominium market analysis. Based on market trends, we recommended:

1. A market-driven suite mix
2. A unique building design with a 10,000 sq. ft. amenities facility
3. A high-quality finish to achieve the highest possible prices and a successful sell-out
4. Smaller luxury units to keep the end prices lower and provide a wider range of choices and value to buyers for their dollars.

An aggressive marketing campaign was launched and the Genesis Club and Residences became a sale success story from inception to sell-out, becoming "the place to be" in downtown. Today, the Genesis still achieves high resale prices due to its unique design, floor plans, and superb quality of finish.